Everett I. Watson in 1935 opened a real estate company that provided real estate brokers and investment mortgages, bought, sold, rented, managed, built, and remodeled various properties. He also sold individual, residential, business, vehicle, and property insurance.
In February of 1937, Watson announced he would be opening the Everett I. Watson Investment Loan Company after he leased an office in a bank. The loan company provided cash loans ranging from $50 to $300. Two years later, the Watson enterprises went from having one full time employee to nine part-time employees.
He was credited with saving a number of properties in Detroit from foreclosure by making loans to blacks in the community who could not secure loans elsewhere. In 1938, Watson at that point, provided over $100,000 in loans.